“We’re very excited about One Book, One South, Jr. Bookstores will also connect with librarians and teachers in their communities, and will be encouraged to feature Raymie Nightingale in newsletters and displays. Readers will be encouraged to submit questions for DiCamillo in advance. It will culminate in a May 6 Facebook event to cap off Children’s Book Week. SIBA member bookstores will coordinate promotional efforts – both in-store and online – throughout the month of April. So to get all the kids in the South reading the same book is amazing.” It’s such an astonishingly wonderful thing. Despite the novel’s target audience of middle-schoolers, SIBA anticipates that it will have crossover appeal.ĭiCamillo told PW, “The thing that is doubly amazing about all this is they’ve done the One Book One South program, but they’ve never done it with a book for kids. This year marks the first time that SIBA has chosen a children’s book for the program. Since the program’s launch in 2013, the organization has selected adult titles as a way to reach out to consumers and fans of Southern literature, as well as booksellers. In addition to a 20-city author tour and appearances at key trade conferences, Candlewick has partnered with the Southern Independent Booksellers Alliance to introduce One Book, One South, Jr. “We knew the appetite among her readers and fans for a new release would be incredibly high,” Miracle said. She also recently wrapped up a two-year term as National Ambassador for Young People’s Literature. The book’s release follows DiCamillo’s second Newbery Medal win for her previous book, Flora & Ulysses, in 2014. “A new Kate novel is always treated as a publishing event, and we were thrilled with the opportunity to plot out a yearlong marketing plan and publicity roll-out to support the publication,” said Tracy Miracle, publicity and marketing campaigns director at Candlewick. Promotion for the book, about a 10-year-old girl who thinks entering and winning a beauty pageant will convince her estranged father to rejoin the family, includes a robust social media campaign and author events around the country. As the April 12 release date for Newbery Medalist Kate DiCamillo’s latest novel, Raymie Nightingale, approaches, publisher Candlewick Press has kicked off an in-depth marketing campaign to promote the coming-of-age tale.

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